Welcome to the hmv loyalty programme!

The purehmv scheme has now closed down and a new hmv loyalty scheme will be launching Summer 2020

Whilst the new scheme is in development, a temporary alternative has been launched for purehmv members who confirmed by Friday 26th July 2019 that they would like to migrate over to our new loyalty scheme. Information relating to this was sent via email to these customers on Wednesday 6th November 2019.

If you did not migrate over to our new loyalty scheme by 26th July 2019 or were not a purehmv member, we kindly ask that you keep an eye on this website as well as our hmv social channels for any future updates, including when our new loyalty scheme will launch.

Should you have any queries relating to our new loyalty scheme, please review the below FAQs:

Loyalty FAQs